One-Bed Flat, Shoreditch, London
Host earning £2,667/month was paying £400/month in commission (15%). Switched to TOMC's £300 flat fee, saving £1,200 annually while maintaining 88% occupancy and improving guest satisfaction scores from 4.7★ to 4.9★.
Location
Shoreditch, London
Category
London
Year
2025
Located in one of London's most vibrant neighborhoods, this one-bedroom flat was already performing well under commission-based management. The host was earning consistent revenue but paying 15% of every booking to their previous manager—£400 per month on average. When they discovered TOMC's flat-fee model, the math was undeniable: same service, £100 less per month.
The transition focused on aggressive weekend pricing strategies that the previous manager had been hesitant to implement. TOMC applied automatic 20-25% weekend uplifts, strategic OTA markup to offset Booking.com commissions, and gap-fill pricing for last-minute availability. Within the first month, average daily rate increased by £8 while occupancy remained at 88%.
Guest communication improved dramatically with response times dropping from 2+ hours to under 15 minutes. The host received direct payouts from Airbnb with zero delays—no more waiting for monthly transfers from the management company. Cleaning fees were restructured to be guest-paid rather than owner-funded, eliminating an additional £120/month expense.
Listing optimization included SEO-focused title restructuring ("Modern Shoreditch Flat | 5min to Old Street Station" replacing generic "Lovely London Apartment"), enhanced description highlighting nearby restaurants and nightlife, and amenity updates based on competitor analysis. The listing climbed from page 3 to page 1 in Shoreditch search results within 6 weeks.
After 12 months with TOMC, the numbers spoke for themselves: £300 fixed monthly cost vs £400 average commission cost = £1,200 annual savings. Guest satisfaction improved (4.9★ vs 4.7★ previously). Revenue increased 6% year-over-year despite no major property improvements. The host now keeps 100% of booking income with direct payouts and zero commission cuts.
"Switching to TOMC was the easiest financial decision I've made. I'm saving £1,200 per year, my listing ranks higher, guests are happier, and I don't have to think about anything. The fact that I receive payouts directly from Airbnb instead of waiting for monthly transfers was a game-changer." - Property Owner
