Studio Flat, Edinburgh
Host earning £2,500/month revenue was paying £500/month (20%) to previous manager. Switched to TOMC's £300 flat fee, saving £2,400 annually. Guest response time improved from 2+ hours to <15 minutes. Dynamic pricing increased ADR by 12% while maintaining occupancy.
Location
Edinburgh Old Town
Category
Edinburgh
Year
2025
Located steps from the Royal Mile, this studio flat was a consistent performer during Edinburgh's peak tourism seasons. The host was paying 20% commission (£500/month average) to a local Edinburgh manager. When they calculated the annual cost—£6,000—they realized they were funding a significant portion of the manager's salary just from their one property.
TOMC's pricing strategy captured Edinburgh's extreme seasonal demand: Fringe Festival (August), Hogmanay (New Year's), and summer tourist season all received aggressive rate increases of 40-60% above baseline. Gap-fill strategies ensured shoulder season occupancy remained strong. Weekend rates automatically increased 20% year-round to capture leisure travel premium.
The previous manager's 2+ hour response times were hurting conversion rates—guests booking Edinburgh accommodations often compare multiple listings and book the first responsive host. TOMC's <15-minute response time immediately improved booking conversion by an estimated 18%. Guest satisfaction scores climbed from 4.6★ to 4.9★ within 3 months.
Listing optimization focused on Edinburgh-specific search terms: "Old Town Studio | Royal Mile | Edinburgh Castle Views" replaced bland generic copy. Description highlighted walking distance to major attractions (castle, Holyrood Palace, Princes Street). Amenity optimization added "blackout curtains" and "quiet courtyard facing" based on Edinburgh traveler reviews citing noise concerns.
Over 2.5 years with TOMC, the host saved £6,000+ (£200/month × 30 months). Average daily rate increased 12% through aggressive seasonal pricing. Occupancy remained at 87% despite higher rates. Direct payouts meant no monthly holdbacks—funds hit the host's account within 24 hours of guest checkout. Guest-paid cleaning fees eliminated £110/month owner cost.
"I was paying £500 every single month just so someone could answer messages and schedule cleaners. TOMC does the same thing for £300, and honestly does it better. The pricing strategies alone have made me an extra £300/month on top of the £200 I'm saving in fees. It's a no-brainer." - Property Owner
