Three-Bed House, Birmingham
Host paying £540/month (18% commission) for inconsistent service. Switched to TOMC for £300 flat fee. Contractor booking channel access delivered two 60-day stays (HS2 project workers), dramatically reducing turnover costs and increasing annual revenue by £3,200.
Location
Jewellery Quarter
Category
Birmingham
Year
2025
This three-bedroom house in Birmingham's Jewellery Quarter was managed by a local company charging 18% commission. Monthly costs averaged £540, but service was inconsistent—slow responses, missed turnovers, poor pricing strategy that left money on the table. The host wanted professional execution without the commission drain.
TOMC's contractor booking channel access transformed the property's revenue model. Within 3 months, two 60-day bookings were secured: HS2 construction project workers needing temporary accommodation. These longer stays eliminated turnover costs (no cleaning fees for 60 days), reduced guest communication workload, and provided consistent income without occupancy gaps.
For standard leisure bookings, aggressive weekend pricing (+25%) and Birmingham event-based rate increases (NEC exhibitions, Villa/Blues match days, NIA concerts) maximized revenue. Strategic OTA markup (+18%) on Booking.com protected margins. Direct Airbnb bookings remained unmarked, incentivizing guests to book direct while the host kept maximum profit.
Listing optimization targeted both leisure travelers and corporate/contractor audiences: "3-Bed House | Jewellery Quarter | Perfect for Contractors & Families | Parking" addressed multiple search intents. Description highlighted fast WiFi, dedicated workspace, and proximity to HS2 project sites—appealing to longer-stay professional guests while maintaining leisure appeal.
Annual comparison: Previous manager cost £6,480/year (£540×12). TOMC cost £3,600/year (£300×12). Annual savings: £2,880. Plus contractor bookings added £3,200 net revenue (60-day stays × 2 with reduced turnover costs). Total annual benefit: £6,080. The host now receives direct payouts with zero delays and pays zero guest-funded cleaning costs.
