Two-Bed Flat, Brighton
Host's previous manager inflated prices during commission structure to maximize their cut (20% of inflated revenue). TOMC's flat fee removed pricing conflict. Strategic pricing (aggressive but fair) increased bookings 16% while maintaining similar revenue—proof that high-occupancy beats high-commission.
Location
Brighton Seafront
Category
Brighton
Year
2025
This seafront flat was managed by a 20% commission company that kept prices artificially high to maximize their commission cut (20% of £150/night = £30 vs 20% of £120/night = £24). High prices meant lower occupancy (78%), fewer bookings, and frustrated host seeing competitors fill calendars while their flat sat empty. The commission model created pricing conflict.
TOMC's flat-fee model removed pricing conflict immediately. Rates were optimized for maximum revenue (not maximum rate): baseline decreased 8% to capture more bookings, but weekend rates increased 30% and Brighton event pricing (Pride, festivals, conferences) jumped 40%. Result: occupancy increased from 78% to 87% while average revenue remained similar—but guest satisfaction improved dramatically.
Guest-paid cleaning fees (previously owner-funded at £145/month) were restructured into booking price. Direct payouts eliminated 5-7 day transfer delays the previous manager imposed. Response times dropped from 4+ hours to <15 minutes, improving conversion rate from 58% to 71% (13% jump in confirmed bookings from same enquiry volume).
Listing optimization focused on Brighton's dual appeal (leisure beach + digital nomad hub): "Brighton Seafront Flat | Sea Views | Fast WiFi | Perfect for Remote Work" captured both audiences. Description balanced beach/pier proximity with work-friendly amenities (desk, quiet, reliable internet). Photo sequencing alternated between sea views and workspace to appeal to both markets.
Annual comparison: Previous manager £5,280/year (20% of £2,200 average monthly revenue). TOMC £3,600/year (£300×12). Savings: £1,680/year. Plus guest-paid cleaning saved £1,740/year. Plus 16% more bookings (87% vs 78% occupancy) generated £350/month additional revenue = £4,200/year. Total annual benefit: £7,620.
"My old manager's commission model meant they wanted my prices as high as possible—even if it meant my flat sat empty. TOMC's flat fee means they're incentivized to fill my calendar at fair prices, not maximize rates to boost their cut. Occupancy is up, income is up, and I'm saving £1,680 per year in fees. It's night and day." - Property Owner
