Two-Bed Flat, Bristol
Host's previous manager was underpricing to maintain high occupancy (easier to manage). TOMC's aggressive pricing increased ADR by 18% while occupancy only dropped 3% (92% to 89%), resulting in 15% net revenue increase. Flat fee saved £250/month vs 16% commission.
Location
Bristol Harbourside
Category
Bristol
Year
2025
Located near Bristol's vibrant Harbourside, this two-bedroom flat was consistently hitting 92% occupancy under commission-based management. The host thought this was excellent performance—until TOMC's analysis revealed the previous manager was deliberately underpricing to keep the calendar full (easier to manage, fewer gaps to fill). The host was sacrificing thousands in potential revenue annually.
TOMC implemented aggressive pricing: baseline rates increased 12%, weekend rates jumped 28%, and Bristol event pricing (Balloon Fiesta, Harbourside Festival, rugby at Ashton Gate) added 35-50% uplifts during peak demand. Yes, occupancy dropped slightly (92% to 89%)—but revenue increased 15% overall because guests were paying significantly more per night.
The math: Previous manager charged 16% commission on £2,300/month revenue = £368/month cost. TOMC charges £300 flat. Plus revenue increased to £2,645/month average (15% boost). Host now earns £345 more per month while paying £68 less in management fees. Total monthly benefit: £413. Annual benefit: £4,956.
Listing optimization focused on Bristol's appeal to both leisure and business travelers: "Harbourside 2-Bed Flat | Walk to Cabot Circus | Business Travel Friendly | Parking" captured multiple search intents. Description emphasized WiFi speed (critical for remote workers), workspace setup, and proximity to Bristol Temple Meads station. Conversion rate improved 14%.
After 18 months with TOMC, the results were undeniable: £250/month average savings on management fees (£4,500 total), plus £345/month additional revenue from aggressive pricing (£6,210 total). Combined benefit over 18 months: £10,710. The host receives direct payouts immediately and pays zero cleaning costs (guest-funded).
