Revenue-Focused Dynamic Pricing

• Custom Pricing Range Based on Your Property and Market Data – We begin with an in-depth analysis of your property type, location, amenities, and local competition to establish a custom minimum and maximum pricing range. This ensures your rates stay competitive while capturing maximum revenue during peak demand periods.

• Daily Pricing Optimization (Not Set-and-Forget) – Pricing isn't static. We actively adjust your rates every single day based on real-time market data, booking velocity, and occupancy trends. Your listing is never left on autopilot—continuous optimization means continuous revenue growth.

• Aggressive Weekend Pricing (+15-30% Automatic Uplift) – Weekends drive premium demand. We automatically increase your Friday and Saturday rates by 15-30% to capitalize on peak travel periods, ensuring you capture higher returns when guests are willing to pay more.

• Strategic OTA Markup (+15-20%) to Protect Your Margins – Online travel agencies (OTAs) charge commission fees that eat into your profit. We apply a strategic markup of +15-20% on OTA listings to offset these costs, ensuring your net revenue stays strong regardless of booking source.

• Direct Bookings Remain Unmarked for Maximum Returns – Direct bookings via Airbnb or your own channels don't carry the same commission burden. We keep these rates unmarked, giving guests a better deal while maximizing your take-home income.

• Gap-Fill Pricing Strategies to Capture Last-Minute Bookings – Empty nights cost you money. We use gap-fill strategies to adjust pricing for last-minute availability, capturing bookings that would otherwise go unfilled while maintaining profitability.

• Seasonal Rules Applied Across All Platforms – Summer holidays, Christmas, local events—seasonal demand requires tailored pricing. We apply seasonal rules across your calendar to ensure rates reflect market conditions throughout the year.

• Occupancy-Based Pricing Logic (Higher Rates When Demand Spikes) – When occupancy in your area climbs above 80%, demand is high. Our system automatically increases your rates to capture premium revenue during these peak periods, ensuring you're never leaving money on the table.

• Continuous Benchmarking Against Top Local Competitors – We monitor the top-performing listings in your market daily, tracking their pricing, occupancy, and performance. Your rates are continuously benchmarked to ensure you stay competitive while maximizing revenue potential.

  
  

At TOMC, we don't just set prices—we engineer revenue growth, using aggressive strategies and daily optimization to ensure every booking maximizes your income.